At Your Service


We’re not just about whisky, you know!

Our friendly and knowledgeable team will be happy to assist you with lots more in any one of our three stores. Scroll down to read more!


Made daily in our Cupar store, our multi-award winning luxury dairy ice cream is enjoyed by locals all year round, whatever the weather! Choose a cone or cup from up to 24 flavours displayed at any one time, plus many more available to take home, as well as speciality gateaux and our unique bombes!

And in our St Andrews parlour, you can enjoy the magic of our ice cream sundaes, available every day!

Fine Wine

Life is too short for bad wine! But that’s not to say it has to cost the earth. We hand pick our wines with our customers in mind, and have great weeknight tipples from £6.99 that will please any palate!

For a more special occasion, however, we also have a seriously enviable fine wine selection. Our discerning director has been buying en primeur since 1985, and we offer cellar consultations and private tastings, just call in and ask!


Some things in this life just go hand in hand: buckets and spades. Tea and sympathy. Torville and Dean…you get the idea. Pretty high on that list has to be good company, a glass in your hand and some delicious food! Our deli in Cupar has been lovingly curated by our directors, who just believe in the power of good food, friends and family. Drop in (and bring your own tupperwear!) for local and European cheeses, charcuterie, olives, groceries and more!


Whether you’re after a local craft gin or on the hunt for something a bit more obscure (pass the pisco!), we’re a one-stop-shop for all your cocktail, aperitif and digestif needs!


In recent years we have developed an outstanding range of craft beer, both home grown and international. Our rotating range of over four hundred beers showcases the very best in British brewing alongside the traditional powers of Belgium and Germany, and pits the mad scientists of Scandinavia against the cutting edge of craft brewing the USA. We also proudly host Fife’s first in-store kegerator, allowing customers to take home brewery-fresh beer straight from the tap! So whether you are looking for the finest local brew, a true taste of home or something altogether exotic, you’ll find it on our shelves. Please pay us a visit.

Events & Tastings

We are super excited to taste and learn about all the new products that come through our doors, and we want you to be, too! That is why tastings and events are top of our agenda, and always an experience to remember!

We run free weekly tastings in our St Andrews store on Thursdays and Saturdays, just drop in and see what we’re pouring!

Monthly on a Wednesday evening we offer superb tutored tastings, lead by industry professionals or our own, fabulous, team. You can keep up with details of these by following us on Facebook or checking out our events page, here.

If you’re looking for a more bespoke service, you can contact us about arranging a masterclass for private groups.

Luvians Wine Fair is the longest running independent wine fair in Scotland, and always showcases the very best from the vines of the world!

Our craft beer fair, Brew, has been running for two years and is quickly building momentum as a must-do event for all enthusiasts of the craft beer movement!

Explore Luvians